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February 2015 PCM Magazine

February 2015 PCM Magazine

Date: 01/28/2015 Views: 8492

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Oil and Gas Related Radios Submitted by Peter Capell

PCM Image Gallery Recent Updates
Guess What’s Sitting atop that Gas Pump?
Hershey Auto Swap Meet, Hershey, Pennsylvania, October 9th-13th 2012
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Iowa Gas 2016!!! What Makes This Hobby Interesting & Packing Gas Globes Would You Buy a Damaged Collectible? The Kyle Moore Auction and Hershey 2015
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It’s all about Condition? Not so Fast! By Scott Benjamin Collecting Ad Glass or Ad Panels To Restore or Not Restore??? Iowa Gas Show, Des Moines, Iowa July 30-August 2, 2013
Abandoned Artifacts, Junk and Treasure! Guess What’s Sitting atop that Gas Pump? Oil and Gas Related Radios Submitted by Peter Capell Hershey Auto Swap Meet, Hershey, Pennsylvania, October 9th-13th 2012
Columbus 2012 Article New Gas Pump Globe CD Coming Soon! From July 2012 PCM We Have No Idea What's Out There! From July 2012 PCM Salesman Samples Article-Order PCM Magazine for more data!!!
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Oil and Gas Related Radios
Submitted by Peter Capell


The 1960s and early 1970s marked the heyday of retail gasoline and oil marketing. Dealer and jobber margins were still respectable as opposed to today's reliance on ancillary items such as convenience store merchandise. Thus, promotional giveaways (some of which were featured in previous PCM issues) were last concentrated during this time frame. During this period, small, portable transistor radios, mostly AM although a few later had both AM and FM reception became popular and gas and oil marketers jumped on the bandwagon with both oil can and gas pump shaped models. The earliest portable radio dating from the early 1950s was used to introduce a new Standard Oil of Indiana brand of motor oil and was a larger than quart sized tin model.
However, the Hong Kong manufactured plastic versions were the most common ones used in the 60s and 70s. Some refiners/marketers promoted multiple brands of oil with the "oil can" radios as well as radios shaped as gasoline pumps including the more recent large modern models. These remain a modestly priced collectible for those on a budget or with restricted display space. Most operate on 9 volt batteries which should be removed for display to avoid deterioration over time. There are indeed other versions of the "oil can" radios representing beer and soda brands; however my focus as with other promotional collectibles is on petroleum related brands. As you can see, our petroliana hobby has many opportunities to focus on specific marketing tools beyond large and often costly signs and pump globes. More to come!

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